Events and trade shows fired back up in June and the next few months will be a very busy time for the industry. We are seeing a robust return to events in the fall. Our team here at Skyline Exhibits & Design are once again enjoying working hard to make our clients successful. With a new set of challenges, we wanted to provide a few quick tips as you make plans for your event. Here are some points to consider:
- Resetting Goals: A majority of exhibitors go about their tradeshow programs without defined goals. Of those that set goals, most do not effectively communicate them to their team. Setting clearly defined goals and objectives is critical to everything that follows and helps to keep everyone on track.
- Booth Space: Many of the show producers are reconfiguring the floorspace allowing you the opportunity to move into a better position, larger space, or in a more opportune space for your company.
- What Changed: Over the last 15 months what pivots has your brand made, what new products need to be promoted. What new services deserve a revised message in your booth space?
We are finding that the conversations happening on the show floor are more qualified than ever! People coming to the shows are looking to get business done. Let’s plan now so that we can get in front of helping to build business, face-to-face once again