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Category: Messaging

Stick & Stepping Into The New Normal

May 14, 2020 skylinexd Leave a comment

Floor decals have been long used to display in-the-moment messages. Now that we are entering into a post-pandemic world and…

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Posted in: Branding, Design, Environments, Exhibiting, Messaging
Fear of Cyber Attack

The Irony of a Great Response

November 5, 2019 skylinexd Leave a comment

We didn’t need Big Data to gauge the impact of a recent e-mail blast. In the first few minutes after…

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Posted in: Messaging
Paper Dolls

Recognition need not be “Same Old, Same Old”

October 7, 2019 skylinexd Leave a comment

IBM owns the non-broadcast assets of The Weather Channel.  Climate and weather data feed Watson, IBM’s multicloud platform designed to…

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Posted in: Branding, Messaging
Business Conversation

Crucial Conversations a la Trade Shows

September 23, 2019 skylinexd Leave a comment

After many years of saying “I’ve got to get my hands on that book,” this weekend I found my way…

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Posted in: Exhibiting, Messaging Filed under: b2b, booth TRADE, conversation, design, event marketing, exhibiting, graphic, ROI, trade show

Your Brand is Everywhere You Go – And Then Some!

September 9, 2019 skylinexd Leave a comment

As a marketer who spends time managing, enhancing, creating, publicizing & exhibiting diverse client Brands at trade shows & events…

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Posted in: Branding, Messaging Filed under: advertising, brand, design, event, exhibit, exhibit design, marketing, trade show
Messaging Overload

You’re in My Personal Space…

September 3, 2019 skylinexd Leave a comment

I was just invited to a webinar to learn how business-to-business marketers can utilize text messaging to greater effect.  While…

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Posted in: Messaging
Design Principles for Event Marketing

3 Basic Rules When Designing for Events

March 20, 2019 skylinexd Leave a comment

In an age where technology brings the world so much closer, the ability to segment design for the immediate audience…

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Posted in: Branding, Design, Messaging

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