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Messaging Overload

You’re in My Personal Space…

September 3, 2019 skylinexd Leave a comment

I was just invited to a webinar to learn how business-to-business marketers can utilize text messaging to greater effect.  While…

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Posted in: Messaging
Trade Show Attire

The Good, The Bad and The Ugly – Dressing to Impress Through Trade Show Attire

August 22, 2019 skylinexd Leave a comment

Visuals are a big part of trade show exhibiting success.  What attendees see should help them: Initially notice your company…

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Posted in: Branding, Exhibiting
Train Wreck

Five of the Biggest Mistakes Exhibitors Make

July 15, 2019 skylinexd Leave a comment

Are there more than five mistakes that trade show exhibitors make?  Of course!  But the list below was compiled scientifically…

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Posted in: Budgets, Exhibiting
Trade Show Booth - Rent vs. Purchase

Renting vs. Owning: An Exhibitor’s Choice

April 1, 2019 skylinexd Leave a comment

Some clients that are new to exhibiting are in awe of the fact that its possible to get a highly…

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Posted in: Budgets, Exhibiting
Design Principles for Event Marketing

3 Basic Rules When Designing for Events

March 20, 2019 skylinexd Leave a comment

In an age where technology brings the world so much closer, the ability to segment design for the immediate audience…

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Posted in: Branding, Design, Messaging

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