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Author: skylinexd

Show Selector

The Definitive Trade Show Selector Tool

October 14, 2019 skylinexd Leave a comment

It is often said that there is a trade show for everything. While that may not be entirely accurate, there…

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Posted in: Exhibiting
Follow-Up

HINT: Follow-Up Matters!

skylinexd Leave a comment

So you’ve made it through the show and returned to your office anxiously looking forward to diving into the qualified…

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Posted in: Exhibiting, Post Show Filed under: custom, design, exhibit, follow up, leads, ROI, ROO, skylinexd, trade show
Paper Dolls

Recognition need not be “Same Old, Same Old”

October 7, 2019 skylinexd Leave a comment

IBM owns the non-broadcast assets of The Weather Channel.  Climate and weather data feed Watson, IBM’s multicloud platform designed to…

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Posted in: Branding, Messaging
Business Conversation

Crucial Conversations a la Trade Shows

September 23, 2019 skylinexd Leave a comment

After many years of saying “I’ve got to get my hands on that book,” this weekend I found my way…

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Posted in: Exhibiting, Messaging Filed under: b2b, booth TRADE, conversation, design, event marketing, exhibiting, graphic, ROI, trade show

Your Brand is Everywhere You Go – And Then Some!

September 9, 2019 skylinexd Leave a comment

As a marketer who spends time managing, enhancing, creating, publicizing & exhibiting diverse client Brands at trade shows & events…

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Posted in: Branding, Messaging Filed under: advertising, brand, design, event, exhibit, exhibit design, marketing, trade show
Messaging Overload

You’re in My Personal Space…

September 3, 2019 skylinexd Leave a comment

I was just invited to a webinar to learn how business-to-business marketers can utilize text messaging to greater effect.  While…

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Posted in: Messaging
Trade Show Attire

The Good, The Bad and The Ugly – Dressing to Impress Through Trade Show Attire

August 22, 2019 skylinexd Leave a comment

Visuals are a big part of trade show exhibiting success.  What attendees see should help them: Initially notice your company…

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Posted in: Branding, Exhibiting
Train Wreck

Five of the Biggest Mistakes Exhibitors Make

July 15, 2019 skylinexd Leave a comment

Are there more than five mistakes that trade show exhibitors make?  Of course!  But the list below was compiled scientifically…

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Posted in: Budgets, Exhibiting
Trade Show Booth - Rent vs. Purchase

Renting vs. Owning: An Exhibitor’s Choice

April 1, 2019 skylinexd Leave a comment

Some clients that are new to exhibiting are in awe of the fact that its possible to get a highly…

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Posted in: Budgets, Exhibiting
Design Principles for Event Marketing

3 Basic Rules When Designing for Events

March 20, 2019 skylinexd Leave a comment

In an age where technology brings the world so much closer, the ability to segment design for the immediate audience…

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Posted in: Branding, Design, Messaging

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